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Seifert’s TV ad is 2014 gubernatorial race’s first

Republican gubernatorial Marty Seifert will be on the air Friday with the first television ad of the 2014 gubernatorial campaign, beating even DFL Gov. Mark Dayton to the punch.

The 30-second spot offers the traditional introduction to a candidate who is not yet a statewide name.

Less traditional is the time slot — during Game Four of the Minnesota Wild versus the Chicago Blackhawks in the Stanley Cup playoffs. Comcast SportsNet will carry the game in the metro area.

“I know it’s early to run an ad on TV, but we have to be out of the box,” Seifert said.  “And I thought, ‘Where will we find almost every Minnesotans glued to the TV?’”

Seifert said the ad may air again on other channels prior to the Republican state convention May 30-31, where delegates will endorse candidates for governor and U.S. Senator.

Seifert’s ad placement precedes an equally unconventional media event. On Saturday, he will stage his own fishing opener on Rush Lake, going head-to-head with Dayton’s Governor’s Fishing Opening in the Brainerd Lakes area.

Seifert is one of six candidates for running for the GOP endorsement. A recent poll showed him trailing Dayton by 13 points, about the same distance as the other GOP gubernatorial candidates.

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Comments (2)

  1. Submitted by Hiram Foster on 05/08/2014 - 06:16 am.


    I don’t know what’s unconventional about linking politicians to politics. Most politicians don’t know or care much about sports, but among political consultants there is this sort dim understanding that sports matter to some people, and that hockey is a sport uniquely associated with Minnesotans likely to vote. Added to the fact that advertising rates on Wild games can’t be terribly expensive.

  2. Submitted by Tim Walker on 05/08/2014 - 07:09 am.

    Did the ad mention that Seifert is a racist?

    Or did it conveniently omit the events described here?

    The relevant portions:

    Things really got personal when Seifert, the House minority leader from Marshall, picked up on the theme that health and human services is “out of control.”

    Seifert then made everyone in the room gasp when he suggested that Minnesota might not be able to help provide health care to “anyone not born in Minnesota.”

    House Speaker Keilliher was first to jump on Seifert’s comment.

    “How many of you were not born in Minnesota?” she asked chamber members.

    About half the people in the room raised their hands.

    She noted that her great-grandmother was born in Sweden. Her husband was born in a different state.

    “We shouldn’t leap to conclusions about who’s getting health care,” she said to Seifert.

    “I meant foreigners,” muttered Seifert at one point.

    And this got Pogemiller incensed.

    “Those people — the Ecuadoran mothers with their children, the Hondurans, the Somalis — may be foreigners to you, Seifert,” Pogemiller said, “but they’re constituents to me. It’s offensive what you said.”

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