Supporters of allowing liquor sales on Sunday have a new angle that they hope will resonate with legislators looking at a revenue glass that’s more than half-empty.

Removing the ban on Sunday retail liquor sales could add up to $10 million in new tax revenue, says a national liquor group.

The Sunday ban has existed in Minnesota since Prohibition, and Minnesota is now one of only 14 states with such a rule on the books.

A spokesman for the Distilled Spirits Council of the United States “state after state” has seen an increase in revenue when liquor stores are allowed to open for Sunday sales, says Finance and Commerce. The council analysis found a 5 to 7 percent increase in tax revenues after approving Sunday sales. And, the group says, there was no corresponding increase in drunk driving or underage drinking.

But the Minnesota Licensed Beverage Association strongly opposes the idea, saying most liquor store owners don’t think it would increase sales, but rather just spread them out over seven days.

And Frank Ball, MLBA’s executive director, told F&C: “Sunday’s Sunday. It’s not just that we don’t want to work Sundays, but that’s the day you spend with family and friends. We already work six days a week; Sunday’s always been our day off.”