GOP candidate Tom’s Emmer first TV ad — warm and fuzzy — emphasizes jobs … of his kids

Republican gubernatorial candidate Tom Emmer will launch his first TV commercial Monday. It’s soft, positive, general and family-centric. The words “cutting taxes” and “reforming government” are in there.

Campaign manager Cullen Sheehan said the ad will be shown statewide at a cost of “roughly $300,000.”

It stars Emmer’s seven children, some of whom are shown working around the house. They are featured in the 30-second spot, too.

Tripp Emmer about his father: “Always talking about cutting taxes and reforming government.”

Jack: “And creating jobs for Minnesota.”

Bobby: “Believe me, he creates plenty for us.”

And then you see them doing chores.

Enter the candidate: “We need to pick ourselves up, create jobs and get our economy moving.”

Tagline from Emmer, who is supported, by the way, by Gov. Tim Pawlenty: “It’s time for a new direction.”

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Comments (6)

  1. Submitted by Paul Brandon on 08/22/2010 - 09:42 pm.

    Well, at least fuzzy.

  2. Submitted by Richard Schulze on 08/22/2010 - 10:15 pm.

    Nice family, nice crib, great campaign slogan. Now where’s the beef?

  3. Submitted by Ann Richards on 08/22/2010 - 10:53 pm.

    He wants to cut taxes- does he even have a tax liability with that many dependents?

  4. Submitted by Dennis Tester on 08/23/2010 - 09:10 am.

    He wants to cut YOUR taxes, Ann.

    Republicans want everyone to be free whether they like it or not.

  5. Submitted by Richard Schulze on 08/23/2010 - 10:11 am.

    @ Dennis, Yeah, heard that from Pawlenty too. Deficit’s up and my property taxes have never been higher… But it’s a great political slogan.

  6. Submitted by Greg Kapphahn on 08/23/2010 - 10:23 am.

    Sure Emmer cares about my taxes! In fact he and his supporters want to “cure” Minnesota of being a “high tax” state (but that cure, as statistics clearly show, only seems to enrich the already fabulously wealthy while reducing the standard of living of everyone else) .

    It’s a bit like most radical feminists who see testosterone poisoning as the source of all the world’s problems and believe that by “curing” men of all vestiges of their masculinity (even against the will of, and over the objections of the men themselves), they would save those men from themselves and thereby save the world.

    What’re those old sayings about doing things “for your own good,” (which usually means doing it for the comfort or convenience of the one telling you that they’re doing it FOR YOU) or “this is going to hurt me more than it hurts you” (which it NEVER does)?

    When the a blind man, Bartimeaus, came to Jesus, Jesus did not assume anything but asked, “What do you want me to do for you?” Perhaps Mr. Emmer needs to do something similar by talking to the wide scope of people who are NOT coming to his rallies and ask them the same question instead of assuming that what has worked for him in his own life has any chance of working or any relevance for the lives of the average citizens of the state, many of whom have had lives very different, have perspectives very different, and have skills and talents very different than his own.

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