Republican gubernatorial candidate Tom Emmer will launch his first TV commercial Monday. It’s soft, positive, general and family-centric. The words “cutting taxes” and “reforming government” are in there.
Campaign manager Cullen Sheehan said the ad will be shown statewide at a cost of “roughly $300,000.”
It stars Emmer’s seven children, some of whom are shown working around the house. They are featured in the 30-second spot, too.
Tripp Emmer about his father: “Always talking about cutting taxes and reforming government.”
Jack: “And creating jobs for Minnesota.”
Bobby: “Believe me, he creates plenty for us.”
And then you see them doing chores.
Enter the candidate: “We need to pick ourselves up, create jobs and get our economy moving.”
Tagline from Emmer, who is supported, by the way, by Gov. Tim Pawlenty: “It’s time for a new direction.”