State Fair investigating Michele Bachmann TV ad’s use of its logo without permission

The new Michele Bachmann for Congress television ad, which began running Monday, attacks challenger Tarryl Clark for voting to raise taxes on corn dogs, deep-fried bacon and beer — yes, beer — at the State Fair.

But apparently the ad folks responsible for producing the “Jim, the Election Guy” commercial never checked with the Fair to get permission to run the State Fair logo on the ad. And they use it twice.

Fair spokesperson Brienna Schuette said the Bachmann campaign “did not get our approval” to use the logo in the ad. Fair officials are looking into what steps to take to protect their intellectual property.

The logo appears in the ad when Jim says: “I know, I know, it’s State Fair time and you don’t want to hear about politics.”

Then he goes on to talk about politics.

And the logo appears again at the end, when he says: “While you’re at the Fair, just ask her: ‘”What’s up with voting to tax my beer?'”

Clark is a state senator who’s had lots of opportunities to vote on state tax issues during her five years in office.

Comments (3)

  1. Submitted by Thomas Swift on 08/31/2010 - 11:59 am.

    Her campaign needs to re-shoot the commercial and remove the logo.

  2. Submitted by Brian Simon on 08/31/2010 - 01:28 pm.

    “Her campaign needs to re-shoot the commercial and remove the logo.”

    Why bother? The controversy will result in more ad views, not less. Sure enough, MN Post is helpfully showing the Youtube version. I’ll be surprised if each local news broadcast doesn’t show the ad tonight. The campaign can pull the ad, save the money & still get plenty of adviews, for free. Well played.

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