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Tom Horner releases ‘eyeball’ ad to attract more eyeballs — and votes

Independence Party gubernatorial candidate Tom Horner today released the first of three planned TV ads for his election campaign.

 In his hunt for votes, the underdog Horner is hoping Minnesotans’ eyeballs are attracted to a pair of wandering eyes . . . one red eyeball looking to the far right and one blue eyeball looking to the far left.

The 30-second spot will run during the Sunday morning network news programs, such as “Meet the Press” and “This Week,” with the idea of defining Horner as someone opposed to the “great left and right divide,” said Horner campaign manager Stephen Imholte.

Horner’s campaign plans to run three ads at a cost in excess of $100,000, Imholte said. The ads are being produced by the Clarity Coverdale Fury Agency of Minneapolis.

In the first ad, a somewhat pudgy white guy’s face confronts the viewer with his red and blue eyes wandering to the farthest extremes of his face. Then, a smiling, business-like Horner emerges with a cityscape behind him and reiterates his campaign theme of “common sense.”

In keeping with his image of being a more middle-of-the-road solution, Horner had the wisdom and genetics to be born with … green eyes.

Meanwhile, in another advertisement (below) that’s sure to draw attention, Horner will be displaying billboard-like ads in the men’s bathrooms at the State Fair, which begins Thursday. Again, going to the left-right extreme theme, Horner is telling men in the restrooms: “Too far right. Too far left. Not good in here. Not good in the governor’s office.”

Of the ads, Imholte said: “We want to make a splash.”

There’s a tamer version for the women’s bathrooms: “Pushing solutions. Not extreme agendas.”

Comments (6)

  1. Submitted by James Hamilton on 08/20/2010 - 03:58 pm.

    Two impressions:

    Mr. Horner’s PR background is showing; and

    He should have someone else do the voiceover.

  2. Submitted by Aaron Landry on 08/20/2010 - 04:16 pm.

    Interesting concept, but wow, creepy. I wanted to turn away.

  3. Submitted by Richard Schulze on 08/20/2010 - 04:57 pm.

    Didn’t Ventura have some unique ads that were popular as well?

  4. Submitted by David Willard on 08/20/2010 - 09:56 pm.

    How creepy. Almost as creepy as a faux Republican who was acceptable on Almanac for a while.

  5. Submitted by Leslie Davis on 08/21/2010 - 07:40 am.

    Common sense won’t balance the budget and scary little eyeball ads might convince people
    that Horner doesn’t have any. Did he really make money in public relations? Well that’s a lot different than advertising. Stick to PR Tom.
    Write-in Leslie Davis for Governor Nov. 2nd and get the real thing. Balanced budget, wealth money, judicial reform, great transportation and respect for education.
    Leslie Davis for Governor 2010
    Call to me campaign – 612/522-9433

  6. Submitted by Beryl John-Knudson on 08/23/2010 - 09:40 am.

    Horton the who?

    The ad, suggestively, has a certain cyclopean charm but I expected Tom to appear with one giant eye right in the middle of his forehead…needless to say, I was disappointed.

    Good PR??.It left one sufficiently aware of one candidate’s possible structural limitations face-wise…so where’s the political gain here?

    The question is, which image most reflects Horton the who?…take your pic:

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