We will be hearing more about rooftop signs.
The Wells Fargo people want a rooftop sign on the building they are expected to occupy adjacent to the new Vikings stadium. Folks from the football team are opposed to the sign.
Cue the Minneapolis City Council, which is moving ahead on a possible ordinance to establish a process for obtaining permission to place a sign on the roof, an option that is currently prohibited.
“I drew the short stick,” said Council Member Lisa Goodman, who chairs the Community Development Committee and has her name attached to the proposal.
There are currently no proposed rules or regulations under discussion.
The proposed Wells Fargo rooftop sign would be easily seen from inside the new stadium and would presumably be accessible to television cameras therein.