Independence Party candidates may not get many votes, but their ad might get views

The Independence Party of Minnesota is scrambling to get 5 percent of the vote in the November election. If it doesn’t, it will lose its major party status and the accompanying perks.

And so far, it looks like it might be a stretch for the party, with Hannah Nicollet running for governor and four other constitutional office candidates on the ballot. Losing major party status would mean the loss of an automatic line on state wide ballots in future elections, and no chance for public campaign subsidies.

But the party has a new ad that may generate some clicks on YouTube, if not votes.

It’s framed as a movie trailer, with the candidates presenting as a new gang of avenging types, with lieutenant governor candidate Tim Gieseke as “The Intellect,” attorney general Brandan Borgos as “The Advocate,” auditor candidate Pat Dean as “The Whistleblower” and secretary of state candidate Bob Helland as “The Guardian.”

Nicollet is cast as “The New Girl” (apparently because she looks like actress Zooey Deschanel of the Fox TV show), which is pretty conspicuous, for both its thematic inconsistency and for the fact that while the guy candidates on the IP ticket all get macho/admirable titles, the one woman gets “girl” as her sobriquet. 

Comments (3)

  1. Submitted by Dave Hutcheson on 09/28/2014 - 12:45 pm.

    TheIndependentsMN

    As one of the delegates who voted last month to endorse all the candidates presented in this ad, I can tell you that I have thought a lot before the endorsement, and some more after the endorsement, about what will happen in/to the state of Minnesota if/when any or all of these folks are elected to office. I expect nothing less than “authentic leadership in service of Minnesota’s bright future”. I voted for that slogan just yesterday, in fact, because I think it accurately describes what these five people are offering their state, what they will deliver if elected. The better I get to know them, the more I am convinced of that. As for the 5% “major party” criterion — anyone wanna bet?

  2. Submitted by Philip Fuehrer on 09/28/2014 - 02:39 pm.

    Ride the wave

    It’s tough to win, even with the media. If you aren’t running ads you “aren’t viable”. If you do/start to run ads, you’re “scrambling”.

    In politics, there are cycles. We don’t have the money to ride the 3 or 4 or more waves in a given election cycle. We need to be strategic. We DO have the money and ability to ride a wave to it’s full crest which is what we’re working to do. Open the office on 09/18 as the deep, underground tremor – get some press. The ramp up begins as the tremor waves reach the ocean’s waters. Release and begin airing TV ads on 09/25 – with broad coverage across nearly the entirety of CDs 1 and 2 on the broadcast channels that cover them, along with a good portion of CDs 4 and 6. Rumor has it another of the CDs will be receiving extensive play next week with more in the works throughout October as we surf the rising tsunami (some dramatic effect to stay with the ad’s theme here) to election day.

    As for the ad itself, it’s my understanding that Hannah Nicollet herself chose “the new girl” – meant to indicate freshness and renewed energy (as well as a hat tip to the media’s constant Deschanel comments). “Girl” as a sobriquet? We’re the only major party willing to have a woman at the top of the ticket – I think that says something positive about the IP.

  3. Submitted by Helen Hope on 09/28/2014 - 03:30 pm.

    IP Votes

    Congratulations to the 2014 IP Candidates on a creative ad for the fall elections. This crew is not your status quo political group. If you are tired of the same old stuff with no results, then do your due diligence and take a look at the IP slate. Vote IP!

Leave a Reply