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Report: U.S. Bank to pay $220 million to Vikings for stadium naming rights

A photo of the Vikings stadium from May 2015.
MinnPost photo by Peter Callaghan
A photo of the Vikings stadium from May 2015.

The deal for the Vikings stadium naming rights has been been completed: U.S. Bank will pay $220 million over 20 years to the team for naming rights to the publicly funded stadium.

The Sports Business Journal first reported that the deal was signed in March and will be officially announced June 22. It will be called U.S. Bank Stadium.

The Journal, via its sister publication, the Minneapolis St. Paul Business Journal, orginally reported that the bank is "is paying $8.8 million per season, which is slightly less than what Levi Strauss & Co. paid for naming the San Francisco 49ers stadium in 2013."

Later, the Star Tribune reported that the deal was for more than $9 million a year. 

The billion dollar stadium, with the state paying for about half, is scheduled to open next year.

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Comments (4)

Okay. Will we now have to

Okay. Will we now have to refer to the Minneapolis football stadia as The Bank I and The Bank II?

Oh, wait. There is already a commercial Bank One, and U.S. Bank used to be First Bank. Somewhere there's a Third Second Bank and a First Third Bank (I kid you not!). Vikings fans will have another year at what they've been calling "The Bank" (TCF Stadium at the U of MN) to figure out how to adjust their shorthand.

I wonder how U.S. Bank will decorate the new stadium with signs that compete successfully with the Wells Fargo signs--bigger than normally allowed, and more than normally allowed, if I recall the Planning Commission applications for signage on their new office building right next door to the U.S. Bank stadium.

Fairness

I suppose it was too much to hope that the naming rights fees would be paid to the state, as partial reimbursement for our contribution to this Temple of Wretched Excess.

Sickening...that's all, just

Sickening...that's all, just sickening.

it used to be simple

In my naive, 20th-century view of the world, the purpose of a bank was to take in money as deposits, and lend it out at interest for productive uses in society. But today, a bank's mission apparently requires blowing a quarter of a billion dollars on an ad campaign.

Short this stock.