Give to the Max Day is underway in Minnesota, and more than $7.6 million had been raised for nonprofits by 10 a.m.
Email boxes around the state are bulging with reminders from many of the thousands of nonprofits (including MinnPost) that use the event to raise money.
The annual event runs through midnight; last year GiveMn reported raising $18.3 million during the 24-hour period, as 63,000 donors gave to thousands of organizations.
Many groups offer matching donations, and there are prizes for the top fundraisers.
Promotions are planned through the day to attract attention to the event.