Obama’s dilemma: whether, and how, to strike back

Sen. Barack Obama answers questions while campaigning in Fairless Hills, Pa.
REUTERS/Keith Bedford
Sen. Barack Obama answers questions while campaigning in Fairless Hills, Pa.

Sen. Barack Obama’s victories Tuesday in the Mississippi primary and over the weekend in the Wyoming caucuses settled little in the Democratic presidential race with Sen. Hillary Rodham Clinton. Obama still leads in the delegate count, but neither candidate has enough delegates now to claim the nomination.

With six weeks to go before the Pennsylvania primary, the race promises to become even more heated, posing a problem for the candidates, particularly Obama: How tough and personal should they get?

Jeff Zeleny writes in The New York Times that “there is frustration and anger among his [Obama’s] supporters, advisers and contributors about the Clinton campaign’s attacks on him — and still-unresolved tension about how far he can go in striking back without sacrificing his claim to be practicing a new brand of politics.

“The conflict was given new life on Friday [March 7] when Samantha Power, a close friend and a senior foreign-policy adviser to Mr. Obama, resigned after referring to Mrs. Clinton as ‘a monster.’ ” Power, an upaid adviser to Obama, apologized. According to the Times, Obama “admonished” his staff not to get caught up in a “negative back-and-forth” with the Clinton campaign.

The dilemma for Obama is that if he doesn’t respond, he risks looking weak or worse, losing elections (for example the Texas and Ohio primaries). But if he responds too strongly or harshly he risks tarnishing his image as the new, visionary politician.

“The Democratic campaign may be providing [Sen. John] McCain with a plan for the fall no matter who wins,” writes Mike Madden in Salon.com.

“To the GOP, the lesson of Clinton’s comeback is simple: attack, attack, attack.” Madden quotes McCain adviser Charlie Black as saying about Clinton that “she went on the attack on about three fronts and got him on the defensive. What you’re gonna find out now, we’re gonna find out how tough Obama is. If he has a glass jaw, she just broke it.”

The Clinton campaign’s criticisms of Obama picked up steam before the March 4 Ohio and Texas primary with the famous phone-call TV ad asking who would be better qualified to handle a crisis in the middle of the night. Clinton has also questioned Obama about advisers soft-pedaling his stands on free trade and when to pull out troops from Iraq. And she has basically argued that he gives a great speech, but offers little policy substance to back it up.

“Embroiled in an increasingly tough fight and frustrated at Mr. Obama’s success and what the Clinton campaign claimed was coddling of him by the media, she began launching the very kind of attacks that will almost certainly be raised in a fall campaign should Mr. Obama win the nomination,” explains Adam Nagourney in The New York Times. “She attacked his ethics and suggested that Mr. McCain would do a better job of protecting the country in a time of danger.”

Nagourney goes on to suggest that the timing of the attacks is based on a strategy to win over superdelegates. “These are Democrats who are going to think about electability and are going to consider just how vulnerable Mr. Obama is to these kind of attacks — and more than that, whether he has the fortitude to withstand them. It is a high-risk strategy for Mrs. Clinton — one that might come to define her legacy as much as anything else. But it may be the only choice she has.”

Obama’s campaign has accused the Clinton campaign of “attempting to deceive the American people just so that they can win this election,” according to the Washington Post. The Post reported on a memo the campaign sent to supporters that characterized the Clinton strategy for victory as “tearing Barack Obama down” and said the Clinton campaign “should stop telling the American people things that aren’t true.”
 
While he seems to be leaving some of the heavy lifting in responding to attacks to his staff, Obama made no bones about what he thought of the idea of  his becoming Clinton’s running mate.

“I don’t know how somebody who is in second place is offering the vice presidency to the person who is first place,” Obama said, drawing cheers and a long standing ovation from about 1,700 people in Columbus, Miss., according to the Associate Press.

“I am not running for vice president,” Obama said. “I am running for president of the United States of America.”

No matter what Obama and his followers think of the Clinton campaign criticisms, they seem to be working, at least in the short-term. The latest Newsweek national poll among Democrats shows that “Clinton has erased the once-commanding lead that Obama held in most national polls following his 11 straight victories in February’s primaries and caucuses. Obama is the favored nominee among 45 percent of Democrats, compared with 44 percent for Clinton, according to the poll, which was based on telephone interviews with 1,215 registered voters March 5-6.

“As the candidate running hardest on the platform of experience, Clinton was seen by a wide margin (61 percent to 22 percent) as the candidate possessing that quality. Obama, meanwhile, retained his ironclad aura as an agent of change: he holds an 8-point margin (47 percent to 39 percent) over Clinton as the candidate that Democratic voters believe is most able to ‘bring about the changes this country needs.’ On the issue of preparedness for office, more Democratic voters believe Clinton’s plan for mending the nation is better than Obama’s (45 percent to 37 percent). But by a 41-point margin the same voters laud Obama as the candidate who can inspire the country.”

The poll found that Clinton’s phone-call ad benefited her campaign. Forty-five percent of Democrats “said they would trust Clinton to answer the red phone in the wee hours, while only a third felt that way about Obama,” according to Newsweek.

Obama is likely getting more advice than he needs from advisers, other politicians and columnists. Caille Millner, an editorial writer for the San Francisco Chronicle, offered some interesting tips of her own: “If he attacks the Clintons using gutter politics, he’ll lose — those are the tactics that they excel at, and he can’t beat them at their own game. More importantly, he risks losing his message and his base by stooping to their level.” She says Obama should ignore McCain and focus solely on Clinton. “Be an iron fist in a velvet glove. There’s no need to be impolite to Clinton. Let your surrogates be nastier than you are — up to a point. … Obama should have a couple of his supporters who worked in the Clinton White House remind people that Hillary Clinton has no experience with foreign-policy crises, no experience with economic policy, and that her one experience with health care was a disaster from start to finish.

“Get on the bus. Town hall meetings in endless succession. Photo ops with his sleeves rolled up while in conference with working-class voters about their fears and wishes. … Obama’s got to show the skittish undecideds that he works as hard as Clinton does.”

Doug Stone is director of College Relations at Macalester College in St. Paul and a former reporter for the Minneapolis Tribune and assistant news director at WCCO-TV. The views in this article are not those of Macalester College.

Comments (3)

  1. Submitted by Eric Ferguson on 03/12/2008 - 11:11 am.

    Rep. Steve King a soft target he can use to beat down the Muslim smear, and show an ability to hit back. On the stump, he needs to say that assuming anyone named “Hussein” is like Saddam Hussein is like assuming anyone named Joseph must be a communist, because he shares part of his name with Joseph Stalin. Right in King’s district, Obama should run a commercial on behalf of King’s Democratic opponent using King’s comments as a source of ridicule.

  2. Submitted by Jim Meyer on 03/12/2008 - 06:06 pm.

    I’m sorry, but this piece was a really a whole lot of dubious poll dissection, potential misinterpretation or at the very least overstatement, amounting to little. Obama has set a tone, it has generally worked, and he has to stick with it. This is not that hard to grasp. Campaigns go through natural swings. Clinton has fumbled a commanding, once-presumed insurmountable lead. (Once!) Now she has gone desperate — as Stone noted — and it’s very unbecoming. Is it really working? This was Punditiocy at its finest. Elsewhere, Minnpost has done a good job skewering shallow analysis, but this felt like a lapse. Obama may need advice, but not from the director of College Relations at Macalester. Nothing against Macalester.

  3. Submitted by Gary Peterson on 03/13/2008 - 09:38 am.

    The Obama campaign simply needs to remember that this is a campaign for president, and the candidate needs to continue acting like he is a president. The campaign needs to have a plan about what it will present in each news cycle — policies, plans, endorsements, commentary about current events, etc. This will edge out of the news the tripe that has taken over lately that prompts a tit-for-tat call-and-response.

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