Right on Independent Tom Horner‘s heels, Republican Tom Emmer released his first television ad on Sunday. It’s called “Work” and it features Emmer’s best asset: his family. A Republican running for governor has to win the suburbs and exurbs and by showcasing his seven children Emmer is working on that suburban appeal. Its positive upbeat message also tries to blunt Emmer’s image Republican insiders are concerned has been appearing too “harsh & mean.” We sat down with all the Emmer kids at one time for our upcoming biography series and they were fun.
Emmer’s campaign says “He knows, as Minnesotans know, that what we’ve been doing isn’t working. The same old solutions of the past that other candidates are offering will only give us the same results. It’s time for a new direction!” Left-leaning Alliance for a Better Minnesota contradicted the ad in a news release saying “Government recovery spending creates jobs in Minnesota” and “Emmer opposed a job creation bill. On March 29, 2010, Emmer voted against a DFL-written jobs bill, which passed the House 112-20.” Democrat Mark Dayton said he planned to fundraise for his next ad, but could self-fund again if needed.