This year’s “Give to the Max Day” — the second annual push to get online donations for nonprofits — will have an extra attraction: an online streaming “telethon” that will feature Minnesota artists and musicians, along with pitches from dozens of nonprofit agencies.
On Tuesday, donors will be urged to make donations through GiveMn in a concerted, one-day effort. Organizers did it last November, too, and that first-time effort attracted 38,000 donors who gave $14 million to thousands of nonprofits around the state.
This year’s goal is 40,000 donors, said Dana Nelson, executive director of GiveMN. The focus is on number of givers, rather than dollars raised, she said, “because we want to focus on people, and the message is, whether it’s $10 or $10,000, it’s all good.”
MinnPost is participating again this year.
The live-streaming video, produced by the Uptake, should add some interest and variety to the proceedings, Nelson said. The “telethon,” which will run from 8:30 a.m. to midnight, will be streamed by MinnPost.
“It’s a ‘give-a-thon,’ kind of a modern version of the Jerry Lewis telethons,” Nelson said. “We had 60 slots for nonprofits on the show, and they filled up within 15 minutes after we sent out the email,” she said. “It’ll be a new and interesting opportunity for nonprofits to share their work.”
In addition to the interviews and pitches with nonprofits, the give-a-thon will feature performances from artists who include Open Eye, Mu Daiko, Desdamona, Circus Juventas, Christine Rosholt and Tim Mahoney.
Last year’s initial Give to the Max Day included incentives for donors and organizations. Foundations had pledged $500,000 to match donations, but the total amount given was much higher than expected, and the match ended up being only a few cents on the dollar.
This year, organizers urged participating organizations to secure their own matching funds. Many have, and they will be identified on the GiveMN website with a Double Your Dollars button, Nelson said. So far, more than $2.5 million in matching funds are available, according to the GiveMN website.
In addition, there will be cash prizes for the nonprofits that get the most donors.
Prizes of $20,000 and $10,000 will be awarded to the top two nonprofits in the Twin Cities and the top two nonprofits in Greater Minnesota that attract the largest number of individual donors on Give to the Max Day.
Also, an individual donor will be randomly chosen every hour to have an additional $1,000 given to the charity that received the donor’s original donation.
Nelson notes that donations can be made online through GiveMN any day of the year, but the Give to the Max Day brings additional attention to the giving process.
“This is a day for us to come together as Minnesotans and show our support for the nonprofit organizations that work tirelessly to improve our communities,” she said.
“It was created as a giving holiday that gets broader media attention and can be sent to friends on Facebook. We hope to attract lots of new people who’ve never given before, or never been asked, and now have an easy opportunity to do it.”
The live-streaming telethon will be produced at the CoCo collaborative work space, 213 E. Fourth St.in downtown St. Paul’s Lowertown.