Vikings launch stadium ad campaign during Green Bay game tonight

Get ready for the onslaught.

The Vikings will unveil slickly produced 30- and 60-seconds ads promoting their Arden Hills stadium project during tonight’s Vikings-Packers game on “Monday Night Football” on ESPN and KARE-11.

The advertising, produced by Minneapolis-based Elite Edge Productions, features quick-cut images of fans, players and construction workers, touts the stadium as a multi-purpose facility (reinforced with high school football highlights) and ends with a graphic asking supporters to contact their legislators through the team’s website.

 “We have a great story to tell, and it’s time for us to take the case for a new stadium more directly to the public,” Lester Bagley, Vikings stadium development vice president, said in a statement.

See the ads for yourself here (short)
 and here (long).

Now, here’s the really interesting part. The longer ad suggests construction will support more than 7,000 jobs and $300 million in wages.

Vikings Corporate Communications Director Jeff Anderson cited Mortenson Construction as the source for those numbers. But the job total downgrades what a Mortenson official previously claimed, as noted by former MinnPost colleague Jay Weiner last December — a total that itself might be exaggerated:

A Vikings supporter might say “more than 7,000” is simply more precise than “up to 8,000.” But the point is, any estimate of jobs is just that — an estimate, usually uncertain, and often inflated. The ads also fail to mention the cost of the project ($1.1 billion) and how it will be paid for, which is still open to debate.

The narrator never mentions Arden Hills by name, though we do see the artist’s rendition of the project released by the Vikings last week. If you’re so wedded to Arden Hills, why not be site-specific in your ad? (Maybe Minneapolis isn’t out of the running after all.)

And correct me if I’m wrong, but I think the adorable little girl shown at the 15-second mark of the longer ad is waving maroon-and-gold pompoms — Gopher colors.

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Comments (2)

  1. Submitted by Tom Christensen on 11/14/2011 - 06:05 pm.

    The Vikings can run all the ads they want. There still is no way the public should be building stadiums for a very very private company. If stadiums were good to do they would be doing it themselves. Instead they want us to build the stadium so they can grow their billions with limited risk. They already have a stadium, modify it on their dime and get on with life. It is an absolute guarantee the Vikings won’t play any better with a new stadium. It is time to stop the sport franchise blackmail train in its tracks. If they move there is always television to get your football fix and you will be first in line at the bathroom and frig. See life will get better.

  2. Submitted by Garrett Peterson on 11/15/2011 - 08:15 am.

    Something else I found fascinating, although it may just be a coincidence: In both ads (at 0:18 in the 30 second one, and at 0:49 in the longer one) you can see construction taking place with International Market Square seen clearly in the background. Hmmmmm, if I’m not mistaken, it looks like the footage was shot right next to the Minneapolis Farmers Market.

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