As the researchers point out, a recent Harris Poll found that four in 10 Americans mistakenly believe alternative therapies can treat and cure cancer.
Such campaigns are being increasing used to raise money for bogus treatments that offer no benefit to the patient — and may actually do harm.
Most consumers are unaware that homeopathic products are not tested for safety or effectiveness before they appear on store shelves.
Some alternative medicines can lead to dangerous side effects. Such therapies can also keep people from getting an accurate diagnosis and/or treatment.
A panel of experts examined data from studies involving 68 illnesses and medical conditions.
Bioethicist David Shaw calls some of the group’s activities “shocking” and much “more dubious than that of most homeopaths.”