Five traits of the new American consumer

Kimberly Palmer of U.S. News & World Report confirms that American consumers have become more disciplined with their spending since the start of the recession, prioritizing financial security over materialism.

Two new books — “Spend Shift,” by John Gerzema and Michael D’Antonio, and “Consumed,” by Andrew Benett and Ann O’Reilly — have helped clarify the shift with comprehensive consumer research.

Palmer discusses five characteristics that define today’s increasingly-informed, community-conscious, brand-conscious consumer — and how companies can appeal to them in this article.

How would you describe your own consumer habits? Tell us in the comment section below.

You can also learn about all our free newsletter options.

No comments yet

Leave a Reply