Brand preference a top personal identifier for millenials online

According to eMarkter, most American 20- and 30-somethings have joined a brand-sponsored online community.

A survey by the global public relations firm Edelman recently found that 90 percent of millennials were willing to share their brand preferences online. An ExactTarget study revealed Facebook fans consider “liking” brands a form of self-expression — making brand preference a top personal online identifier, alongside attributes like religion and ethnicity.

For more stats, read the full article, “Millennials Show Off Brand Relationships,” at eMarketer.

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