In an effort to win over brand marketers and increase engagement, LinkedIn recently launched Company Pages.
According to Kimberly Maul at eMarketer, the best feature of Company Pages is the availability of written recommendations from customers and clients; “recommending” goes beyond “liking” or “following” a brand, becoming more of an endorsement.
In addition to having product and service listings, Company Pages allow marketers to post informative videos and online promotions and offer targeted advertising capabilities based on users’ geographic locations and titles.
More than 3,700 companies set up Company Pages in the week following the program’s launch.
For details, read Maul’s article at the eMarketer blog.
Does LinkedIn marketing stand a chance against the viral impact of Facebook and Twitter? Sound off in the comment section below.