The rise of social commerce

In a recent Fast Company post, expert blogger Brian Solis asserts that business is entering a new era of social commerce.

From online to offline to online again, today’s social consumers are “checking-in” and talking up businesses through social media like FourSquare, Twitter, Facebook Places and blogs — in exchange for discounts on merchandise and other deals. 

“Checking-in,” Tweeting, Liking, and sharing have actually become forms of social currency as well as a personal endorsement.

Read Solis’ blog entire post, “The Dawn of the Social Consumer,” at Fast Company. 

How is your business reaching social consumers? Tell us in the comment section below.

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