You might be worried about the risks of engaging your audience in conversation online, but remember that is the point of tweeting. It’s important to read the reactions to the content you generate and comment back. It can be as simple as a “thank you” reply or, if there is an issue, direct message the consumer and hopefully you’ll learn something from the feedback.
Read the rest of “What Should CEOs Tweet? 7 Tips to Become More ‘Socially’ Active” at Fast Company.
Are you a CEO? Give us your thoughts, for and against, tweeting from the corner office.