In today’s world of smartphones, RSS feeds and innumerable flashy mobile apps, text messaging may seem like an archaic — if not obsolete — method of marketing directly to consumers.
Zachary Sniderman at Mashable argues that — far from a dying breed of marketing — SMS is still hugely important for small businesses, allowing marketers to reach the broadest consumer base.
Mobile apps may look nice, but marketing with apps can sometimes be a case of prioritizing new technology over a real strategy.
Read more from Sniderman at Mashable.
Does your business use SMS marketing? In which situations? Tell us in the comment section below.