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Nonprofit debate: Are online social intermediaries worth the cost?

Social networking has expanded into the world of charitable fundraising.

Stephanie Strom of the New York Times recently wrote about the explosion of online intermediaries promising to help nonprofit groups raise money and awareness.

Services like Crowdrise, Jumo, Causecast, Razoo, Causes on Facebook and others are using social networking and crowdsourcing to try to build interest in charities and bring in donations.

According to Strom, many people in the nonprofit world are questioning the value of such sites, which ask users to pay to donate and require handing partial control over charity brand names and trademarks to users who are often unknown to the nonprofit groups they support.

Read Strom's examination of online social network intermediaries in the New York Times.

Do the drawbacks of social network intermediaries outweigh the benefits for nonprofits? Share your opinion in the comment section below.

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