Shel Israel at OPEN Forum touts Google+ to small businesses because it allows you to personalize your networks unlike Facebook:
You can set up a Circle for your closest customers and offer them information and deals, or just the enjoyment of talking to each other. You can set up a circle that covers your vendors, residents of one neighborhood, to boost a school sports team, or help plan for a local event. The possibilities are only limited to your imagination.
Read the rest of “Why Small Business Should Jump Onto Google+ Soon” at OPEN Forum, and tell us in the comments your initial thoughts of Google+.