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Shopping: Web vs. branded apps

Shopping? There’s an app for that.

Shopping: Web vs. branded apps
REUTERS/Mario Anzuoni

Shopping? There’s an app for that. Probably thousands, to be sure, but Samantha Murphy at Mashable reports on a new study by mobile and social media merchandising firm Zmags that revealed only four percent of consumers prefer to shop using mobile apps, while 87 percent prefer websites and mobile sites.

While tablet shopping is gaining ground across various retail categories, consumers are starting to show category-specific device preferences. For example, 53 percent of shoppers for electronics said they often use a tablet to make a purchase, followed by toys (39 percent), clothing (37 percent) and travel (26 percent).

Apps versus mobile sites? Let us know in the comments which shopping experience you prefer, which shopping apps are your favorites (or most-hated) and read “Consumers Don’t Like Shopping Via Branded Apps” here.