Buddy Media analyzed user engagement of wall posts on 1,400 of the world’s largest brands and found that the topic of Sunday’s Super Bowl saw engagement 60% higher than posts unrelated to the big game:

In the six weeks leading up to the game, Posts that contained a keyword related to the Super Bowl saw an engagement rate that was 60.1% higher than Posts that did not reference the Super Bowl. On Super Bowl Sunday, this disparity increased further. Engagement on Super Bowl Posts spiked, as Posts containing Super Bowl keywords saw engagement rates 99.7% higher than those Posts that did not. That’s nearly double the engagement!

Report Buddy Media’s report at “Data: Super Bowl Related Posts See 60% Higher Engagement” by Tami Dalley.