MinnPost.com offers news stories and features of interest to people who care about Minnesota. With dozens of contributing journalists, our aim is to ensure that everything you see at MinnPost.com includes solid reporting, thought-provoking insights and excellent storytelling. Contact Brian Perry for all advertising inquiries.
Brian Perry, Director of Advertising and Sponsorship
Advertising Information Menu:
- Rate Card
- Homepage Sponsored Headlines
- E-mail Newsletter Sponsorship
- Targeted Content Advertising
- Deadlines and Specs
- Political Advertising Policy
MinnPost.com offers news and features of interest to people who care about Minnesota. Our aim is to ensure that everything you see at MinnPost.com includes solid reporting, thought-provoking insights and excellent storytelling. MinnPost.com has an average of 450,000 monthly unique users delivering over 950,000 monthly pageviews. More Information.
Homepage Sponsored Headlines
Sponsored Headlines is a native advertising format displayed within MinnPost’s main daily news stories on our home page. Sponsored headlines are designed to fit the form and function of the surrounding editorial content while clearly being labelled as advertising. Each Sponsored Headline share will deliver an estimated 35,000 impressions each month.
Annual Agreement One Share: $7,500 net
Email Newsletter Advertising
Daily email: summary of daily content on Minnpost.com.
Medium rectangle (300×250) banner. Monday – Sunday, 70,000+ weekly emails (10,000+ daily opt-in subscribers). $650 net/week. Limited availability. Please contact us for details.
This Week in Minnesota email: highlights stories of interest to Greater Minnesota.
Medium rectangle (300×250) banner. Delivered Tuesdays, 2,683 subscribers/week, 11,269/month. $100 net/week. Limited availability. Please contact us for details.
Targeted Content Advertising
Target your message with content section advertising (e.g. Learning Curve, The Daily Glean). Permanent placement below the half-page using either native style advertising or a 300×150 graphic banner. Availability is limited.
Annual Agreement: $3,000 – $10,000
(depending on section and position)
Less than annual agreement adds 20% premium
Deadlines and Specs
Web site banner formats: medium rectangle: 300×250, half-page: 300×600, super leaderboard: 970×90, Content Advertising graphic banner: 300×150. Mobile ads: 300×50. Banners must have borders. Animation must stop after 10 seconds. Maximum looping 2x. MinnPost.com uses Google Ad Manager and allows third-party serving.
All creative/tags, URL(s) must be sent to Brian Perry (bperry [at] minnpost.com) at least 3 business days before banner needs to be live on MinnPost.com.
Web site files accepted: GIF, HTML5, JPEG, PNG
Email banners must be JPEG, PNG or GIF files. Animated GIFs accepted. Animation must stop after 10 seconds.
Max file size: 50k