Football season this fall started about a week later than last year, on Sept. 10 instead of Sept. 4. That incremental shift might have been enough to cool off third-quarter sales for Buffalo Wild Wings.
Buffalo Wild Wings reported a same-store sales increase of 0.8 percent for the three months ending Sept. 27. One less week of NFL games probably negatively affected that performance, CEO Sally Smith said.
“Sports are big for us. We love football season,” Smith said today in an interview on CNBC. She also noted that sales lagged at certain stores that hadn’t yet upgraded to more gigantic television sets.