Dress in your favorite Pantone to celebrate the opening of the major international exhibit “Graphic Design: Now in Production,” featuring graphic work produced since 2000 in the most vital sectors of communication design.
Co-organized by the Walker Art Center and the Smithsonian Institution’s Cooper-Hewitt, National Design Museum in New York, “Graphic Design: Now in Production,” explores how graphic design has broadened its reach dramatically over the past decade, expanding from a specialized profession to a widely deployed tool.
Today, graphic design is the largest of the design professions in the U.S., with more than a quarter-million practitioners.
The field is shifting and expanding in unexpected ways as social media, new creative software and other technologies have changed the way people generate and consume information.
As design tools have become more widely accessible, designers’ roles have expanded: more designers are becoming producers — authors, publishers, instigators and entrepreneurs, employing their creative skills as makers of content and shapers of experiences.
“Graphic Design: Now in Production,” showcases design-driven magazines, newspapers, books and posters as well as branding programs for corporations, subcultures and nations.
The exhibit also chronicles an important series of developments over the past decade, including the entrepreneurial nature of designer-produced goods, the renaissance in digital typeface design, the storytelling potential of titling sequences for film and television, and the transformation of raw data into compelling information narratives.
Walker After Hours’ CMYK vs. RGB preview party will give young professionals an exclusive chance to check out the new exhibit while enjoying cocktails and appetizers by Modern Events by D’Amico, getting down to music by graphic designer/disc jockey duo Hi-Fi/Lo-Fi, creating their own personal fonts in the Art Lab and much more.
Time: 9 p.m.-12 a.m.
Date: Friday, Oct. 21, 2011
Place: Walker Art Center, 725 Vineland Pl., Minneapolis, MN 55403
Cost: Walker members: $20; all others: $30